Helping advertisers see new possibilities

Daniel is an ads marketing leader focused on the intersection of creativity, media, and technology.

Experience:

  • Currently – Sr. Director, Ads Marketing @ Tubi

  • Formerly – Snap, Twitter, BBDO

  • 15+ years experience across media, technology, and advertising.

  • Builder of teams, narratives, & go-to-market strategies

  • Effie Award-winning marketer.

“Daniel is a world-class marketer who blends his business focus with customer-centric strategies and creative storytelling. Daniel not only delivers exceptional results, but he is recognized as a top partner and industry leader.”

Brian Laker, Sr. Director of Industry Marketing, Braze

Focus Areas & Speaking Topics

Streaming is reshaping how brands tell stories. This environment is about more than just about ad placements, but about creative storytelling in culturally resonant canvases.

Brand Storytelling in Streaming

Vertical Marketing

A platform’s story only works when it’s told in the client’s language. Category fluency is the future of B2B marketing. Understanding industries, not just audiences, is the next competitive advantage.

The best marketing doesn’t just promote – it enables. Today’s B2B marketing leaders are builders of clarity, alignment, and momentum.

B2B Marketing as Sales Catalyst

Daniel’s Work Has Appeared In

Recent Highlights

Taking Over Newfronts

Heading into the Newfronts – advertising’s busiest buying season – Tubi wanted to reinforce its position as a must-buy in the streaming industry. So my team launched “Devoted Fans Make Devoted Fans”, a campaign stretching across digital and OOH to highlight Tubi fandoms through the lens of consumer spending.

The Impact:

  • The campaign drove a 661% YoY increase in RFPs during the critical Upfront period.

  • 51% of advertisers surveyed said the campaign improved their perception of Tubi, with 35% planning to increase their investment in Tubi as a result.

View The Work

Ads Measurement Summit

With its DR business reeling in the wake of ATT, Snapchat needed to demonstrate to advertisers that it could still perform down-funnel. My team – in partnership with Product Marketing – devised a Measurement Summit program designed to highlight Snap’s recent improvements in ads measurement.

The Impact:

  • Drove an 82% intent-to-increase spend on Snap solutions.

  • Fueled an 85% increase in SMB advertisers on the platform.

View The Work

Market Feedback

  • "I delivered some of the best work in my career because of Daniel's leadership."

    Marketing Manager, Snapchat

  • "Daniel is an exceptionally skilled marketer, branding expert, and storyteller."

    Head of Strategic Initiatives, Snapchat

  • "We grew the B2B tech business 103% YoY. No way we get there without Daniel."

    Head of Sales, Twitter

  • "Daniel's strategy fueled the company to $58MM in incremental revenue."

    Chief Revenue Officer, Signafire

  • "Daniel excels at taking data and insights and weaving them into a story."

    Director, North America Marketing, Snapchat