Measurement Summit
Snapchat
Product Marketing & Event Marketing
With its DR business reeling in the wake of Apple’s impementation of ATT, Snapchat needed to demonstrate to advertisers that it could still perform down-funnel. My team – in partnership with Product Marketing – devised a Measurement Summit program designed to highlight Snap’s recent improvements in ads measurement.
The Approach
Product Marketing
With a clear target audience – mobile app advertisers – defined, our team worked with product marketing to revamp existing owned assets, from the Snapchat for Business website to seller materials and research decks.
Event Marketing
Working with Snapchat’s communications and events teams, we created a summit program that brought in clients across the Tech, Retail, Financial Services, and Telco categories. Each event featured noted keynote speakers from the ads measurement industry, as well as clients discussing case studies and representatives from Snapchat.
The Impact
The measurement summit program exceeded our attendance targets, and received rave reviews from attendees. More important, post-event surveys indicated an 82% intent-to-spend as a result of having attended the event.
82% intent-to-spend on Snapchat performance solutions
Christin Klein, Technology Sales Director, Snapchat