Hi, I’m Daniel

I’m a B2B marketing leader who builds teams and strategies that help advertisers see new possibilities. Currently I lead the Ads Marketing at Tubi, shaping the narratives, campaigns, and activations that define how advertisers experience the platform. My career has spanned creative agencies, platforms, and publishers — from BBDO to Twitter to Snap — giving me a front-row seat to how technology, creativity, and storytelling converge to drive business growth.

    • Brand Storytelling

    • Go-To-Market Strategy

    • Product Positioning

    • Narrative Development

    • Account-Based Marketing

    • Event Marketing

    • Resource Management

    • Team Structuring

    • Mentorship & Coaching

    • XFN Coordination

“Daniel is a world-class marketer who blends his business focus with customer-centric strategies and creative storytelling. Daniel not only delivers exceptional results, but he is recognized as a top sales partner and cross-functional leader.”

Brian Laker, Director of Business Marketing, Twitter

Recent Highlights

Ads Measurement Summit

With its DR business reeling in the wake of ATT, Snapchat needed to demonstrate to advertisers that it could still perform down-funnel. My team – in partnership with Product Marketing – devised a Measurement Summit program designed to highlight Snap’s recent improvements in ads measurement.

The Impact:

  • Drove an 82% intent-to-increase spend on Snap solutions.

  • Fueled an 85% increase in SMB advertisers on the platform.

View The Work

Relaunching a Product for a Pandemic

At the outset of the Covid-19 pandemic, companies across Tech – from Verizon to Microsoft – were looking for ways to pivot tentpole in-person events to a virtual setting. Seeing an opportunity, I assembled a cross-functional team to repackage an existing livestream product as a virtual events platform for marketers. Within weeks, we rolled out a new product positioning, a go-to-market plan, and promotional materials for sales teams to take to clients.

The Impact:

  • A 28% quarterly growth in product revenue.

  • +50 major live streamed events in just the first year.

View The Work
Full Portfolio

The Feedback

  • "I delivered some of the best work in my career because of Daniel's leadership."

    Marketing Manager, Snapchat

  • "Daniel is an exceptionally skilled marketer, branding expert, and storyteller."

    Head of Strategic Initiatives, Snapchat

  • "We grew the B2B tech business 103% YoY. No way we get there without Daniel."

    Head of Sales, Twitter

  • "Daniel's strategy fueled the company to $58MM in incremental revenue."

    Chief Revenue Officer, Signafire

  • "Daniel excels at taking data and insights and weaving them into a story."

    Director, North America Marketing, Snapchat