Munch

From a Product to a Brand

Brand Strategy | Product & Audience Positioning

Munch is a platform in development that will connect customers with diverse culinary experiences hosted by local chefs. The founder knew she was entering a competitive market, and needed to find a way to tell their story, establish a real brand, and find a way to position the company to customers and chefs.

My Approach

Crafting a Compelling Brand Story

I started with an exploration session with the founder to uncover the details of Munch’s product offering, value propositions, and reasons-to-believe. The output of this session would be used to craft core elements such as the brand positioning, brand values, and brand mission.

Product and Audience Positioning

Using the outputs from the brand strategy session, I developed unique value propositions and a messaging strategy for each of Munch’s distinct target audiences – both B2C and B2B.

Go-To-Market

With the brand strategy and audience positioning in place, I developed a tagline and GTM materials – including promotional materials and brand anthem script – that could be used to introduce Munch to its target audiences and the world.

Priyanka, Founding Team, Munch

“Daniel's thinking and creative approach crystalized a clear story, succinctly conveying my brand's vision, positioning, and USP in the market. He gave my brand a 'soul'. I highly recommend Daniel and his expertise to companies seeking to elevate their brand storytelling and effectively communicate their unique value proposition in the market.”