Hi. I’m Daniel.

An industry marketing leader with expertise in tech, media, and advertising. For over a decade, I’ve partnered with revenue teams across sectors – including Financial Services, Technology, and Entertainment – to build marketing strategies that drive growth.

    • Brand Storytelling

    • Go-To-Market Strategy

    • Product Positioning

    • Narrative Development

    • Account-Based Marketing

    • Field Marketing & Events

    • Resource Management

    • Team Structuring

    • XFN Coordination

Brian Laker, Director of Business Marketing, Twitter

“Daniel is a world-class marketer who blends his business focus with customer-centric strategies and creative storytelling. Daniel not only delivered exceptional results, but he was recognized as a top sales partner and cross-functional leader.”

Recent Highlights

Snapchat

With its DR business struggling in the wake of ATT, Snapchat needed to demonstrate to advertisers that it could still perform down-funnel. My team – in partnership with Product Marketing – devised a Measurement Summit program that drove an 82% intent-to-increase spend on Snap solutions, and ultimately fueled an 85% increase in SMB advertisers on the platform.

#EventMarketing, #FieldMarketing, #ABM

Performance Products on Parade

Relaunching a Product in a Global Pandemic

Twitter

At the outset of the Covid-19 pandemic, companies across Tech – from Salesforce to Microsoft – were looking for ways to pivot tentpole in-person conferences to virtual events. So I assembled a cross-functional team to repackage an existing livestream product as a virtual events platform for B2B marketers, leading to a 28% growth in product revenue, and +50 major livestream events held on the platform in just the first year.

Learn more

The Feedback

  • "I delivered some of the best work in my career because of Daniel's leadership."

    Marketing Manager, Snapchat

  • "Daniel is an exceptionally skilled marketer, branding expert, and storyteller."

    Head of Strategic Initiatives, Snapchat

  • "We grew the B2B tech business 103% YoY. No way we get there without Daniel."

    Head of Sales, Twitter

  • "Daniel's strategy fueled the company to $58MM in incremental revenue."

    Chief Revenue Officer, Signafire

  • "Daniel excels at taking data and insights and weaving them into a story."

    Director, North America Marketing, Snapchat

  • Daniel's enthusiasm, drive, and determination make him the perfect team leader.

    Global CMO, BBDO

Brand Journey