BBDO
Bringing Augmented Reality to the Pitch
Business Development | Creative Technology
A national QSR brand was preparing to put their business up for review, but BBDO was afforded an opportunity to present ahead of time in a smaller, intimate setting. Knowing the client was hyper-focused on tech innovation, BBDO tapped my XLab team to lead the pitch.
My Approach
To showcase BBDO’s creative and technical prowess, we staged the pitch entirely at the SXSW Interactive festival in Austin, TX. We went above and beyond, organizing a 3-day festival innovation tour for the CEO and team, and in lieu of using a standard pitch deck, we constructed an entire room purpose-built for showcasing creative tech-driven ideas through augmented reality software.
Simon Bond, Global CMO, BBDO Worldwide